If you’re a Kiwi living in Australia, buying pounamu can feel a bit nerve-wracking — especially online. You want the real thing. The good stuff. The taonga with meaning, whakapapa, and a story… not something mass-produced overseas and sold as “NZ style jade”.

Because here’s the truth:
Not all greenstone is pounamu — and not everything labelled “NZ jade” is actually from Aotearoa.

So how do you know you’re buying authentic New Zealand greenstone?
Here’s a simple guide to help you feel confident, informed, and proud of the taonga you choose.

💚 What Makes Greenstone “Pounamu”?

"Pounamu" refers specifically to New Zealand nephrite found in Te Waipounamu (the South Island). It is protected under law and culturally treasured by Māori.

For a stone to be considered true pounamu, it must:

• come from recognised pounamu areas

• be nephrite, bowenite, or serpentinite legally classified under NZ’s Pounamu Management Plan

• be sourced and carved with respect to tikanga (cultural values)

This is what makes pounamu more than a stone — it’s a taonga.

🔍 Signs Your Pounamu Is Authentic

Whether you're shopping online or in-store, here’s what to look for:

1. Clear NZ Source Information

A trustworthy seller will tell you where in NZ the stone comes from — e.g. West Coast, Arahura River, Hokitika, or Southland.

If the website is vague (“green stone”, “NZ-style jade”, or “international jade”), that’s a red flag.

At The Sanctuary BNE, all pounamu is sourced from certified New Zealand suppliers, mostly the West Coast.

2. Natural Variations in Colour & Grain

Authentic pounamu is full of personality:

• streaks

• bands

• inclusions

• soft cloudy areas

• deep or light patches

No two pieces ever look the same — which is why customers treasure the uniqueness.

If every stone looks identical, it may be dyed, treated, or synthetic.

3. Handmade Carving (Not Machine Cut)

Real pounamu has:

• soft curves

• organic shaping

• a tactile hand-finished feel

Mass-produced pieces from overseas factories are often too perfect — razor-sharp edges, identical sets, or overly glossy finishes.

NZ carvers tend to leave a sense of wairua (spirit) in each piece.

4. Comes With a Meaning Card

Authentic pounamu usually includes:

• the meaning of the design
  

• a kete or pouch for protection

This shows respect for the stone as a taonga, not just a fashion item.

5. The Seller Is Transparent & Reputable

A reliable stockist will openly share:

• how each piece is selected

• authenticity assurance

They’ll also be available to answer questions — not hiding behind generic product pages.

💬 Why Authenticity Matters

For many Kiwis, pounamu isn’t just a necklace. It represents:

• connection to home

• protection and guidance

• love between friends and whānau

• cultural heritage

When you wear or gift real pounamu, you honour its whakapapa and the traditions behind it.

💚 How We Guarantee Authentic Pounamu at The Sanctuary BNE

Every greenstone piece in our store is:

✔️ Sourced from licensed pounamu suppliers in the South Island
✔️ Hand-carved by NZ carvers
✔️ Shipped from Brisbane, so Kiwis in Australia can access real pounamu quickly
✔️ Packaged in a kete pouch with a meaning card for gifting

Because if you’re going to wear a taonga, it should be the real deal.

✨ Ready to Explore Authentic Pounamu?

Browse our full collection here:
👉 https://www.thesanctuarybne.com/collections/new-zealand-greenstone

Discover a piece that speaks to you — and carry a little Aotearoa with you every day.